Simone da Silva is the director of the gallery and heritage lab DIG IT UP, based in Rotterdam. It tells the untold stories of Rotterdam from contemporary history based on their ROZOVO (Rotterdamse zoldervondsten) principle, which translates to attic finds. They work with the public every step of the way; from sourcing their collections, to having them curate the exhibitions and adding their own knowledge by contributing directly to the metadata in the online collection system OmekaS. Simone’s personal mission is to save as much material as possible from extinction.